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Product launch (8-week plan)
An 8-week plan for shipping a paid product publicly.
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# Q4 Launch Plan Eight weeks. A paid product at the end of it. ## Week 1–4 · Foundation ### Auth + Billing - [x] Clerk auth wired, sign-in and sign-up working - [x] Stripe test mode checkout — $9/mo plan live - [x] Webhook handler for subscription events - [/] Production Stripe keys rotated in — 2026-06-07 ### Core Product - [x] Markdown parser: all five statuses recognized - [x] Public roadmap URL — no login required to view - [/] Source editor with live parse count · 2026-06-07 - Refusals page — decisions need a permanent home · 2026-06-14 ### Infrastructure - [x] Vercel deploy, custom domain DNS propagated - [x] Turso DB provisioned, schema migrated - Rate-limit middleware on all write endpoints · 2026-06-14 ## Week 5–6 · Beta ### Invite-only access - [x] Beta invite list seeded — 12 users - Beta feedback form shipped · 2026-06-21 - [/] Known bug: iCal feed missing VTIMEZONE block · 2026-06-21 - [!] Payment confirmation email — Resend domain not verified yet ### Polish pass - Typography tightened across all breakpoints · 2026-06-28 - OG image generation for share links · 2026-06-28 - Mobile nav — hamburger state is broken on iOS 17 · 2026-06-28 ## Week 7–8 · Launch ### Launch beats - Press kit — logo, screenshots, one-pager · 2026-07-05 - Changelog entry: v1.0 · 2026-07-05 - Public demo workspace seeded with real content · 2026-07-12 ### Post-launch - Pricing page FAQ — answer the questions we got in beta · 2026-07-12 - Affiliate program — premature · 2026-07-19 ## Refused - [-] Notion import wizard — markdown paste is a 10-minute ceiling; a wizard adds complexity for the same outcome - [-] Team editing — roadmaps authored by committee don't have a point of view; single author in v1 - [-] Dark mode toggle — the site has a single calibrated palette; a toggle introduces two QA surfaces for one aesthetic preference