Agency client roadmap

Markdown source

# Meridian Rebranding — 2026 Roadmap

Shared externally with Meridian's marketing director. Updated first Monday of each month.

## May 2026 · Discovery

### Strategy
- [x] Stakeholder interviews — 6 participants across brand, sales, product
- [x] Competitive audit delivered · 2026-05-02
- [x] Brand territory mapping: three directions proposed
- Client direction sign-off — Milestone · 2026-05-16

### Research
- [x] User survey fielded — 280 responses
- Survey analysis and synthesis deck · 2026-05-09
- [!] NDA signed copies outstanding from two interviewees — blocked on legal

## June 2026 · Design

### Visual identity
- Logomark — three concepts · 2026-06-06
- [/] Color system exploration · 2026-06-06
- Typography pairing selected · 2026-06-13
- Logo client review — Milestone · 2026-06-13
- Logo refinements and final files · 2026-06-27
- Final logo sign-off — Milestone · 2026-06-27

### Brand guidelines
- Guidelines v0.1 draft · 2026-06-20
- Print and digital usage examples · 2026-06-27

## July 2026 · Delivery

### Brand system
- Guidelines v1.0 — final document · 2026-07-11
- Asset library handoff: Figma + exported formats · 2026-07-11
- Brand guidelines sign-off — Milestone · 2026-07-18

### Rollout support
- Website header redesign — in scope · 2026-07-25
- Social templates: 4 formats · 2026-07-25
- Email signature system · 2026-07-25
- Final delivery and project close — Milestone · 2026-07-31

## Refused

- [-] Full website redesign — out of scope; agreed at kickoff; a header update and brand refresh is the ceiling here
- [-] Custom icon set — 200+ icons at this budget is not feasible; we'll source from an existing licensed library
- [-] Animated logo variant — adds three weeks of motion work for a deliverable the client's dev team cannot implement this quarter